Real EState Virtual Tour
Sale Result
Terrace House
Our mission was to drive potential bidders to make contact with a sales executive and ultimately create bidding competition at the auction.
Team
Vantage Vision
Ray White
Categories
Virtual Tour
Embedded Multimedia
Real Estate
Watermark Branding
Google Analytics Integration
Auction
The Benchmark
191 Nelson St, Annandale is a 3 bedroom, 1 bathroom, triple garage, terrace house. It was sold for $1,750,000 3 weeks prior to the showcase property. Although the floorplate is similar in size, the finish is modern by comparison, the terrace as has an additional storey, fitting another bedroom, a contemporary, open plan kitchen and a triple lockup garage, currently setup as a workshop.
183 Nelson St, Annandale is a 2 bedroom, 1 bathroom, double garage, terrace house. Ray White, Annandale, with the support of Vantage Vision, achieved a sale price of $1,803,000 at auction – this is a $53,000 result over the comparable property at 191 Nelson St.
So how did we achieve this? We’ll break down the numbers below.
The numbers
We analysed user behaviour 7 days prior to the auction.
In one week, our virtual tour posted on www.domain.com.au and www.realestate.com.au brought 793 unique visitors – driving 3143 separate page views, amounting to 9.59 hours of total user engagement.
We asked Tina O’Connor, the Licensee-in-charge for Ray White Annandale & Leichhardt, what she thought that meant come auction day.
“183 Nelson Street achieved a record breaking price on that street for 2020. We obtained a higher price over neighbouring listings and I noticed a significant increase in interest and registered bidders.”
This is a strong testament to the effectiveness of virtual tours and reaffirms studies done by www.domain.com.au:
- 300% more user engagement
- 49% more qualified leads and buyers
- 3-5% average increase in final sale value compared to listings without virtual tours
Days of data analysed
Unique Visitors
Pageviews
Hours of User Engagement
It was Ray White Annandale’s pleasure to work with Vantage Vision.
Their meticulous process took less than two business days to deliver and the team supported us from implementation all the way to auction, where we fetched a record breaking result for 2020.
What really stood out for me with Vantage Vision was the tangible return on investment through their analytics that really helped us sell the idea to our vendors and stand out against our competition.
Don’t take our word for it. Experience our portfolio of interactive tours and see for yourself.
Let’s Start Something new
Say Hello!
Drop us a note to see how we align with your current marketing strategy, or simply for an obligation free demo with one of our team.